PLAY YOUR WILD CARD, YOUR SKIS WILL THANK YOU
Life has been odd this year, but our mountain isn’t going anywhere. It’s the tonic you need to clear the mind and feed the soul. Your skis are calling to you. Your ride is antsy. Show them some love with a three or five day Wild Card, valid weekdays and early or late-season weekends. With one easy yes, you commit yourself to scoring your days when traffic is light while also saving the stress of ski trip travel. It’s your commitment to your inner, or younger, mountain self. Play your card when the day is right.
ESCAPE WITH PERMISSION
We all love our families, but you can definitely have too much of a good thing. Two working parents, homeschooling kids, limited child care options and not many places to go has complicated dynamics on the homefront these past six months. For ski families, carving out a day to hit the hill seems like a Herculean logistical struggle. But the mountain is still calling and even a few solo ski days would be like a gold pass for the outlook. For strained, but deserving, co-parenting situations we have a fix—the Hall Pass. You’ll be dropping into Northback, before they even know you are gone.
Valid weekdays this winter, including weekends early and late season, the Hall Pass is a sharable two-person pass that allow either mom or dad to go rip for a day while the other responsible half keeps it on the rails at home. Zoom classes, too much Netflix, kids fighting each other, taking conference calls in shifts, depressing school district newsflashes, no end in sight—leave it all behind and go shred. While you might not get thirty days in this season, a few glorious days of family-free skiing will help maintain some semblance of domestic bliss. It’s a way better way to relax than another cocktail kit, although we’ve got those up here too.
RECLAIM YOUR STATUS, SKI MORE WEEKDAYS
Let’s be honest, you’ve been charging for over a decade. Life got busy, our region got crowded and you got swept up in the swirl. Nothing like a global pandemic to slow things down. At first it was unnerving, without that brutal commute and the overheating economy. But a few months in, hitting a slower gear seemed less like a survival skill and more of a reminder of what you’ve been missing. We’re just guessing, but you’ve probably skipped more than a few weekday storm cycles these past few years.
This is your winter to maximize powder turns and bluebird days. All it takes is a strategic shift—thinking locally, efficiently and disruptively against the grain. For less than the cost of a ski town AirBNB, you will get the five-star treatment midweek this winter, including weekends early and late season, rock star A-lot parking and unlimited Brand X demos from our ski-in/ski-out shop making it easier than ever to sneak away.
FIND YOUR WHITESPACE IN B LOT
If 2020 has taught us anything, it’s that we can work from anywhere. Zoom, Teams and platform fatigue are the new normal. The upside is that 520 commutes and soulless office parks are no longer the price of professional entry. With the new table stakes of power, enhanced 3G coverage and an unlimited data plan you can make the mountain your office (or classroom) this winter with our new RV Season Pass. No need to worry about finding space in B Lot, just pull in and dial in your slopeside office. Expanded WiFi in B Lot will keep you connected. Expectations have shifted, work has more white space this winter—skiing more as a result is just smart. Includes holidays, no blackouts. Maximum stay is 14 consecutive nights in a 30 day period. Quantities are limited.
A LOT IS A PRIVILEGE, NOT A RIGHT
On-mountain parking can get complicated in the PNW. But with the A-Plus Parking Pass you can trade the slow-rolling “park here” queue for the slopeside parking lot convenience of A Lot. No shuttle rides, no gravel lots—and forgetting gloves or goggles will no longer require a journey through half the alphabet. Parking in A Lot is a privilege not a right—but if you do the runs-per-dollar-math it’s absolutely yes. You might get a few passive aggressive PNW stares when you cruise past—but standing at the front of the morning gondola line will be worth it every time.
