Stio
  • Brand Manifesto & Identity Playbook

    Brand Strategy
    Creative Direction
    Brand Storytelling
    Project Management

    It’s an honor when your shop is asked to capture, codify and translate the essence of both a brand and your shop’s own defining creative work in a Brand Bible. At first being asked for the creative recipe from rapidly expanding client Stio gave us pause. But as we dropped into creating a manifesto, writing their origin story, translating the voice we’d shaped and collaborating with their longtime art director to capture their photographic perspective in words, examples and pillars—we were energized by how essential this project was to keep the brand on track amidst a firehose of customer, employee, executive and outside agency growth.

    Incorporating impressive value and vision work through a key interface with Stio’s talented marketing director, we put words, images and designs to their inspirational brand identity in a truly powerful way. We guided the project through multiple review rounds, engaging key stakeholders, from the CEO and new VP to the founder himself, who simply responded to our work with a one sentence summary—“This is sick.” It was an exhaustive effort for all involved, but looking back, we feel creative pride in the ability to deliver such foundational work for a brand that’s not only doubled in size since our work with them began, but also for an effort for which we have incredible respect and affection.

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