Mountain culture brand Stio trusted us with building into product-specific positioning and messaging for their most important product launches in the 2019 season. From a new Hardscrabble take on work softshell to the Raymer ski collection and the active insulation Alpiner collection—and even the president’s pet project of the Fernos Knicker—we developed micro campaigns and product segmentation stories with knowledgeable words based on extensive market, brand and creative experience. The result was a branded flow of content in multiple mediums including video, email, social, blog and PDP copy in a relationship that ran deeper than just copy.
