Cascade Mt Ascents
  • Brand Book + Personas

    While most brand work is rewarding, we were honored and awed at the chance to collaborate with Cascade Mountain Ascents, the first guiding cooperative in the PNW. We started by helping them define and express their brand values and origin story, then constructed archetypes aimed at broadening and diversifying their customer base, as well as developing a fast & light content capture plan. By leading collaborative sessions with the co-op founders we translated our deep market expertise and branding knowledge, guiding the guides through education and ideation.

    We utilized the brand book project to springboard into a new nav project that highlighted and refined their product offering as well as ideating an event that reinforced their compelling mission and vision aimed at a sustainable future for mountain guiding. The project wrapped with a collaboration with Fresh Lines Creative, who beautifully framed our strategic and storytelling work with their powerful and distinctive visual identity in a foundational deliverable.

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