Far too often brands fail to realize the value of their website nav in expressing both their brand identity and product segmentation distinction. That’s why we were beyond excited to work with Cascade Mountain Ascents to help in turning our brand identity project into a clear objective outcome with a top nav rebuild.
Building on both their unique strengths and desired client trips, we shaped both their rock & ice as well as their ski & ride navs into clear expressions of who they were and where their org excelled. The project began with a deep discovery process then proceeded through internal stakeholder alignment to a creative collaboration with Fresh Lines Creative for an ultimate website expression of the CMA brand and their product offering that fuses education, objectives and positive mountain outcomes.
