Manifesto Pull Quote
“Capturing lightning in a bottle is not a fluke; it’s the result of freethinking individuals who shape, mold and build their visions into a more vibrant and creative existence in every aspect of their lives.”
More than Just a Brand Mark
The mythical winged bear ties to the imaginative and inventive roots of our brand. Although we’ve never seen its namesake in the wild, it represents creativity to see the world differently, the strength to explore and a willing embrace of what might just be possible when you let your mind and feet wander.
How We Sound Intro
Words have power. They communicate our essence and our character. They define who we are, color our inventions and attract likeminded consumers who believe in what we stand for as a brand. They communicate the importance of creativity, invention, connection and responsibility to our overall mission, vision and purpose. They shape our identity and convey our worldview.
At Stanley, we believe in choosing our words carefully. With thought and precision, we define our voice with every element of our phrasing, language and word choice. Capturing emotion, environment and higher-level benefit in every touchpoint—from headlines, scripts and PDP copy to digital ads and social captions—we speak from the heart directly to the truth of who we are.
Stories Intro
Few brand mediums communicate more frequently or directly to our consumers than our social media channels. That makes our words, captions and content in these channels an essential tool in defining and reinforcing our evolution as a brand. The crux is a consistency of voice and communication in these channels so that we project a coherent global brand identity.
Photography
As a brand that thrives on imagination and creativity, we aim to frame and tell stories that engage and transport the audience through a compelling narrative. That narrative—that should feel real, rich and vibrant—is how we make a meaningful connection with our consumer.
Our aim is to not just sell a product, but establish a lifelong connection with an everexpanding community of passionate advocates for who we are, what we create and what we stand for. We filter every decision and direction through our brand lens of creativity and imagination.
