When Eddie Bauer climbers Mason Earle and Katie Lambert proposed a climbing expedition to the La Mojarra climbing area on the Mesa de los Santos next to the Chicamocha Canyon National Park in Colombia, it was an easy story to shape up into a content plan.
Dripping with travel, climbing and cultural exploration narratives—as well as iconic sandstone vistas—the expedition plan evolved naturally to deliver active imagery, three blog features and a three-part video series.
I worked with our team—including our still, video and edit creatives —to create a creative plan for the trip and to shape the assets into final form for the brand mediums from social campaigns to store signage captions.
When Eddie Bauer climbers Mason Earle and Katie Lambert proposed a climbing expedition to the La Mojarra climbing area on the Mesa de los Santos next to the Chicamocha Canyon National Park in Colombia, it was an easy story to shape up into a content plan.
Dripping with travel, climbing and cultural exploration narratives—as well as iconic sandstone vistas—the expedition plan evolved naturally to deliver active imagery, three blog features and a three-part video series.
I worked with our team—including our still, video and edit creatives —to create a creative plan for the trip and to shape the assets into final form for the brand mediums from social campaigns to store signage captions.
When Eddie Bauer climbers Mason Earle and Katie Lambert proposed a climbing expedition to the La Mojarra climbing area on the Mesa de los Santos next to the Chicamocha Canyon National Park in Colombia, it was an easy story to shape up into a content plan.
Dripping with travel, climbing and cultural exploration narratives—as well as iconic sandstone vistas—the expedition plan evolved naturally to deliver active imagery, three blog features and a three-part video series.
I worked with our team—including our still, video and edit creatives —to create a creative plan for the trip and to shape the assets into final form for the brand mediums from social campaigns to store signage captions.
