During my five-year tenure with Eddie Bauer, I was charged with developing and leading the content planning for our guide and athlete expeditions. Over more than 50 expeditions from places that ranged from Colombia and Alaska to Everest, I led the content and creative executions of these shoots including developing the story, creating shot lists, integrating products and shaping up the content campaigns.
Working with the production department and the team manager, I drove the pre-pro calls and worked with the team of creative producers and athletes to develop a gameplan for capturing the content and the story on each expedition shoot.
Highlights of my work included a Red Bull-sponsored kayak mission to Papua New Guinea, the West Ridge and Everest No Filter attempts on Mt. Everest, three successive Revelstoke heli shoots and an epic climbing trip to Colombia.
