Cloudveil
  • Angling 2005 Catalog

    Fly-fishing Books
    2005 Lookbook/2006 Book
    7,420 Words

    When Cloudveil launched into fly-fishing, I was tasked with writing a defining lookbook in an industry that was not my norm. But by working with reps, designers and marketing, I created technically and culturally accurate copy that passed the credibility filter with the critical angling demographic. Due to a trademark dispute, the lookbook was put in lockdown, but the content flowed into the 2005 Angling Catalog.

    Link to 8x Lookbook
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