Walls Outdoor and Liberty
  • F20 Ecom DTC Copy

    Copy
    Voice

    As the spring 20 lockdown disrupted many facets of our economy, work still needed to get done. As a result, the work wear market for Walls Outdoor surged with many dealers remaining open as essential businesses and the trades remaining open despite the external pandemic situation. A new focus on ecommerce once again emphasized the importance of on-brand product copy, for DTC ecom, dealer-driven ecom and the Amazon channel for our Walls client.

    Even with significant economic and logistical headwinds, our product copy, content, segmentation and voice work helped drive a massive 150% increase in DTC ecom growth, cresting the 1M threshold in just the first three quarters of the year. It was a massive spike that far exceeded budget targets and internal expectations, with their ecom channels once again benefiting from our strategy-meets-creative work that blends segmentation, character and feature-benefit language whether their iconic Ditchdigger double-knee work pant or capsule collections rooted in work wear values.

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