Through multiple ecommerce mediums—and in regular collaboration with design agencies and internal teams—Voicebox developed characteristic brand voices and identities for these two workwear brands. We also provided direction, guidance and voice development support to Backbone media to create social arcs and flesh out micro-campaign development in a very successful effort to grow the brand social channels.
Along the way, Voicebox has also provided support for technical product copy, product-and-technology naming, Amazon A-plus copywriting and overall brand development insight as these VF-owned brands continue on their steep growth trajectory. The shop also created in-depth customer-profile stories as a foundation for their new ecommerce sites and supported internal teams during a creative agency switch while shaping two distinct, authentic voices from their real grassroots foundations.
