Stio
  • W21 Product Copy and Campaign Work

    Strategy
    Positioning
    Ideation
    Copywriting

    For the sixth consecutive season, Voicebox was trusted with the keys to Stio’s product selling copy and segmentation work. Forming a foundational element for their stratospheric 2x growth during the past three years, our shop created effective selling strategy and copy that still encapsulated the culture and essence of the mountain town brand. Building on deep technical, industry and cultural experience and knowledge our words created high e-commerce conversion rates but also spoke to a deeper identity focused on lifetime customer acquisition.

    By collaborating internally with both the product design and marketing departments, the work and thinking our shop developed and shaped was harnessed and harvested as the basis for all of Stio’s internal product campaigns. From email campaigns and social arcs to paid digital executions and PDP copy on their highly successful dot com, our shop created all of the brand’s product copy and segmentation for Stio’s winter season. With work that ranged from high-level segmentation to product-level campaign ideation our shop’s deeply embedded work continued to make a foundational contribution to the continued rise of the inspiring mountain brand.

    Stio Product Copy and Campaigns Fall-Winter 2021
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