When longtime client Stio informed us of their intention to use our brand work and words as the foundation for all their seasonal creative, but execute it internally, we of course had mixed feelings about handing over all of our creative thinking without a hand, say or stake in the final executions. Yet, in the case of their email campaigns, seeing our words, work, strategy and seasonal intros framed so beautifully by their internal designers helped us see that workflow dynamic through new creative eyes.
