Stio
  • Early Fall Catalogs

    Creative
    Brand Story

    For all its downfalls, summer 2020 was a year that attracted massive visitation to the outdoors. As a season where huge numbers of new converts discovered the power of the outdoors transitioned to fall, Voicebox worked with Stio to create a fourth consecutive season of catalog voice and copy for the brand. Expanding into strategic review, product positioning and headline development—our words and creative collaboration with the internal Stio marketing, product and design teams resulted in a record breaking season of sales growth and customer acquisition for the Jackson-based brand. The positioning, presentation and product copy was a significant contributor to a massive 60 percent rise in ecom growth during a strange pandemic year.

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