Stio
  • W21 Books

    Strategy
    Segmentation
    Copywriting

    For our third winter season of creative work on the Stio Books, Voicebox once again generated all product, intro, series and brand copy for the powerful print pieces. In addition, we developed characteristic, engaging headlines and created segmentation strategy for categories, launches and individual product blocks while working in collaboration with Stio’s talented internal art department and catalog designers, remotely and effectively.

    One unique aspect of this holistic round of copy, brand and ecommerce work was working with product marketing manager Emma Beecher and marketing director Liz Barrett to give voice and life to target personas with headlines that spoke to curated collections of winter products centered around everything from winter endurance to cabin life. These books once again contributed to the significant sales growth of the Stio brand, but as always, the highlight was penning the catalog intros that continued to speak with soul for the brand.

    Stio Winter Catalog 21
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