Stio
  • W20 Ecom PDP Copy

    Copy
    Voice

    As a primarily DTC brand, Stio has always been ahead of the curve in this critical business channel. With sophistication and measurement they have grown their direct effort dramatically over the past two seasons as their brand has skyrocketed at the same rate. Voicebox has supported this effort with effective and strategic PDP selling copy for their dot com site. For a fourth consecutive season we translated strategic and positioning beta, product development interviews and marketing department collaboration into all the individual PDP descriptions with a successful emphasis on increased sell through and new customer acquisition.

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