Copy
Voice
As a primarily DTC brand, Stio has always been ahead of the curve in this critical business channel. With sophistication and measurement they have grown their direct effort dramatically over the past two seasons as their brand has skyrocketed at the same rate. Voicebox has supported this effort with effective and strategic PDP selling copy for their dot com site. For a fourth consecutive season we translated strategic and positioning beta, product development interviews and marketing department collaboration into all the individual PDP descriptions with a successful emphasis on increased sell through and new customer acquisition.
We built our burliest flannel to honor the caretakers who keep the fires stoked, the cordwood stacked and the pow slayed deep in iconic touring zones. For the rest of us their namesake overshirt is tailor made for cabin trips, spring shreds or waxing up the sticks in an unheated garage. Heavyweight by material, it draws its backwoods character from double-brushed 300-gram organic cotton flannel in a custom Stio® yarn-dye plaid. Adjustable cuffs roll easy while a modified shirttail hem wears tucked in or left out.
A technical powerhouse tested in the heart of the Tetons, our pinnacle ski shell craves big mountain lines, big backcountry vertical and serious, significant exposure. GORE-TEX 3L PRO shell seals out hammering storms yet breathes at an exceptional rate when setting a skin track or kicking it up a couloir. Two oversized, pack-or-harness-friendly pockets stow essentials while a pass-thru chest pocket allows instant access to bibs or base layers underneath. A halo hood adjustment enables full peripheral vision and easy gripping cuff tabs lock it down when it’s time to drop in.
We’re a little obsessed with the Fernos Knicker. Say goodbye to cold chairs and overheated tours, we’ve found the fine skier’s line between frictionless mid-layering and highly breathable warmth. PrimaLoft® Gold Active 40g warms yet allows airflow while side stretch panels enable free range skinning or bootpacking. Tuned specifically to skiers, the mid-calf-length, stretch-knit cuff stops short of the boot to eliminate bunching, binding or hassling. A zip side pocket stows a keycard or enough cash to grab a coffee.
The Tetons are famous for deep storms and harsh weather, which is why skiers gravitate to our home range. Our Credential has earned credibility in that world, whether lapping trams, touring big drainages or bootpacking into exposed lines. The foundation of its elevated function is GORE-TEX 3L Warm technology, a standard setting stretch waterproof/breathable warmed with a soft, brushed, flannel-like interior texture. An adjustable bonded-brim storm hood and extended full-coverage hem keep out the elements, while strategic vents shed excess skinning-or-hiking heat and oversized hand pockets function fully when wearing a backcountry pack. Liberating stretch frees up active range for fast and fluid styles.
For occasions or situations that crave style but require midwinter down warmth, our Amalia brings both to the table. Light, soft 20 denier Illume Cire™ nylon fabric pairs up with a cropped dress-up-or-down silhouette and slightly offset front closure that hangs comfortably open at a late dinner. 800-fill RDS-certified HyperDRY™ down warms without weight and generous baffling adds functional style. The wide oversized collar accommodates a scarf when heading for the black-tie blue jeans ball or just breaking the cabin fever routine.