10 years later, with your support, Stio is a company where we strive to do the right thing each and every day. We’ve embraced better practices—recycled materials, organic fabrics and life-cycle design for the greater global good—and backed causes that protect our treasured places. We haven’t always been perfect, but we’ve stayed true to our roots in the mountain life.
Looking back on any journey is always reflective, but it’s also a time to appreciate the view as much as the grind. December of 1989, I rolled into Jackson, Wyoming, in a VW Bug overloaded with my worldly possessions—most importantly, my skis, two bikes, a climbing rack and my fly rods.
After starting, then losing, my first outdoor apparel company, I found myself with an eighteen-month paid sabbatical in my pocket and time to spend with my wife and three children in the mountains. Taking in the daily inspiration of the Tetons, I dreamed up Stio—a brand rooted in all aspects of the mountain life, emanating from the totality of my life and business experience.
Hometown Down & Back
At Stio we all remember what it was like to make the big move to a mountain town, but we also remember how cold that first winter felt. For most of us that meant our first paycheck purchase was a warm down jacket — which is why the Hometown Down emerged in Stio’s first winter. Ten years later our signature style still reigns for its comfortable utility, reliable warmth and essential-in-our-town nature. A true mountain town original, it still holds a very warm place in our heart.
Burn Up the Miles
Earn Your Fitness in Fall
On those days when you wish the trail goes on forever, gear up in premium performance styles. Made with technical fabrics that are warm, wicking and lightweight, these pieces are designed to keep you comfortable while moving in the mountains no matter the conditions.
High Country Character
Organic Style for Field Days
Mountain lives are not just defined by playtime. For the moments of daily existence — whether weekday work or weekend chores — we demand tough, warm materials that stand up to the grit and grind with classic and characteristic style. Our warm organic flannels, rugged corduroy work shirt and burly canvas utility pants get it all done with toughness and character to spare.
Millibar™ WINDSTOPPER® Hooded Jacket
Not all mountain weather requires a stiff storm shell. Made as a more flexible alternative to technical overkill, our Millibar harnesses GORE-TEX INFINIUM™ WINDSTOPPER® to block wind, shed weather and stretch liberally — adeptly walking the ridgeline between protection and liberation with alpine style. Paired with a brushed grid backer for light warmth and underarm stretch panels for breathability, it maintains a comfortable core for alpine pursuits.
In-Season Training
Technical Warmth for Shifting Conditions
Fall is prime time to hit the trail, whether to build endurance, maintain fitness or just clear the mind from the frenetic pace of summer. Our technical style trio not only provides both the wicking performance, liberating stretch and reliable recovery required for aerobic exercise but also the light, lofted insulation we all crave for warms ups and cool downs after the weather has shifted to the crisp days of fall.
Material Truth
Fresh Colors for Fall
Material mountain toughness is an enviable trait, but we believe that get-work-done styles don’t need to sacrifice shape, style or flair. Rather than exude a dusty hardware store aesthetic of bland meets functional, our women’s organic flannel, weekday insulator and hard-working utility pant all show strength without sacrificing originality, mountain-forward fashion or flattering, attractive silhouettes even during days of more grit and grind.
