Stio
  • Winter Book Intros

    Brand Voice

    It was a turbulent year, but one that brought massive waves of new converts to the outdoors and caused many to strengthen their connection to nature. As the busy summer turned to what projected to be a very different ski season, we worked to capture that unsettled atmosphere with a tone of hope and light—utilizing the device of our mountains as a constant in a storm. Through three catalog 2/3 spread intros Voicebox captured the right tone for the collective Stio thinking. We spoke to the Stio community in a voice we developed, shaped and sharpened, drawing on the power of what we all value when it matters most.

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