Stio
  • Catalog, PDP and Digital Ad Copy

    Product Copywriting
    Product Marketing & Positioning
    Digital Ad & Social Post Copywriting

    Building on a three-year product messaging and voice development relationship with Stio, that has contributed to a doubling of sales and size, we once again took on the task of generating all selling copy for the rapidly growing brand. Our words, voice and positioning work fueled massive sales and brand share growth during a boom in the outdoor markets. Once again, our seasonal deep dive product work and words led Stio’s paid social efforts and their digital advertising campaign, and fueled their ecommerce conversion. It also served as a foundation for their product-based email marketing.

    The Jackson brand also enlisted us to help strategize on product segmentation, catalog micro-arc creative thinking and technology storytelling for the entire spring line, including five print books. Lastly, we worked to integrate the brand campaign we developed into narrative storytelling spreads, so that the ethic of the campaign would filter through every print catalog and amplify the brand storytelling to balance out the more transactional focus of this medium.

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