Messaging
Copy
Brand Identity
As the air turned crisp and the fall season ramped up, Jackson-based brand Stio accelerated their email marketing efforts to support their dramatically increasing ecom sales and customer acquisition. Leveraging both brand and product marketing work and words from Voicebox, Stio generated a stream of high-open emails speaking to both the either of the company and the specifics of new product introductions from the Hutkeeper flannel and the Alpiner collection to their massively successful launch of a comprehensive GORE-TEX® ski collection.
We hope you and your loved ones are staying healthy this season and finding ways to get outside.
We’re reaching out to encourage StioSphere members to make purchases earlier this year. Demand has been very high, and as inventory dwindles with the holidays approaching, StioSphere discounts will start to become more limited. In short, the pricing we can offer you now is the best it will be all season.
What this means: Shop early! We want to give you the best shot at getting the products you want with the StioSphere discount you’re used to. This will also help alleviate the strain on our fulfillment team and shipping carriers during the holiday rush.
We appreciate your understanding and hope you’re having a great fall!
Hi there,
As 2020 comes to a close, we can say with certainty that this year has been like no other. It was a year filled with challenge, uncertainty and change. A year we could not have gotten through without the support of
our wonderful family of customers, and for that we will be forever grateful.
This year, we’ve turned to the outdoors more than ever. Living amongst the mountains is our constant, our solace and our community. As winter picks up steam, make time to pay those old friends a visit, and we’ll hope to see you out there.
We wish you a holiday season filled with good health, peace, joy and quality time outdoors with your loved ones. From our families to yours, Happy Holidays!
Subhead: New Year, New Winter Workout
Cold temps, snowy trails, less daylight — winter is no reason to stop training. That is why our lightweight, breathable and wicking styles layer perfectly for pushing the pace and keeping the pulse pumping no matter your winter athletic pastime.
Subhead: Explore Your Backyard Together This Winter With Our Most Versatile, All-Mountain Ski Kit
The Environ Collection
Respected In Any Home Range
Teton-tested for years, these signature Stio styles are adapted for the way locals ski.
Subhead: Watch Now, The Story Behind Our Logo
The Mountain Life
Here at Stio we live the mountain life everyday and it inspires everything we create.
Let The Outside In
Follow The Mountain Life
Thanks for signing up and starting your adventure with Stio! Here at Stio we live the mountain life everyday and it inspires everything we create. We are excited to have you onboard.
As we reflect on an unprecedented year, there is one thing that stands out above all else - we feel incredibly grateful for the support of our fans, friends and family. Thank you.
May the new year bring you mountains of joy!⠀
#lettheoutsidein⠀
New year, new winter workout.
Cold temps, snowy trails, less daylight — winter is no reason to stop training. That is why our lightweight, breathable and wicking styles layer perfectly for pushing the pace and keeping the pulse pumping no matter your winter athletic pastime.
Shop our alpine athlete collection at Stio.com - Link in Bio
#lettheoutsidein