When industry vet Steve Sullivan started Stio, he built on the foundation and ethic from his first brand—Cloudveil—where our words played an integral role in establishing the brand identity. In many ways it was those original Voicebox words that set a linguistic tone and identity for his new, thriving mountain culture brand Stio. After several years of stratospheric growth, the core crew enticed us back into their Jackson Hole family, to generate the words, evolve the voice, define their personas and focus our skills on product positioning for the technical, casual apparel brand. At the heart of Stio’s DTC commerce and customer acquisition effort is their mountain-inspired catalog, which reaches a seasonal circulation of 6.7 million.
We started by crafting all product copy, headlines and product-specific campaign arcs for the entire 2019 season—while simultaneously completing a parallel track persona project. We also stepped in for creative review and guidance on catalog layouts, themes and technical positioning for both their S19 and F19 lines resulting in a significant uptick in sales and identity—proven out by a stellar seasonal growth rate of 46 percent in revenue to 23M. Our content formed the foundation for PDP copy, email campaigns and product-focused social posts that added to the overall success and growth of the thriving brand. As a final seasonal flourish we worked with Brand Director Liz Barrett to put thoughts to words for the book intros that formed the powerful seasonal story arc.
When industry vet Steve Sullivan started Stio, he built on the foundation and ethic from his first brand—Cloudveil—where our words played an integral role in establishing the brand identity. In many ways it was those original Voicebox words that set a linguistic tone and identity for his new, thriving mountain culture brand Stio. After several years of stratospheric growth, the core crew enticed us back into their Jackson Hole family, to generate the words, evolve the voice, define their personas and focus our skills on product positioning for the technical, casual apparel brand. At the heart of Stio’s DTC commerce and customer acquisition effort is their mountain-inspired catalog, which reaches a seasonal circulation of 6.7 million.
We started by crafting all product copy, headlines and product-specific campaign arcs for the entire 2019 season—while simultaneously completing a parallel track persona project. We also stepped in for creative review and guidance on catalog layouts, themes and technical positioning for both their S19 and F19 lines resulting in a significant uptick in sales and identity—proven out by a stellar seasonal growth rate of 46 percent in revenue to 23M. Our content formed the foundation for PDP copy, email campaigns and product-focused social posts that added to the overall success and growth of the thriving brand. As a final seasonal flourish we worked with Brand Director Liz Barrett to put thoughts to words for the book intros that formed the powerful seasonal story arc.
When industry vet Steve Sullivan started Stio, he built on the foundation and ethic from his first brand—Cloudveil—where our words played an integral role in establishing the brand identity. In many ways it was those original Voicebox words that set a linguistic tone and identity for his new, thriving mountain culture brand Stio. After several years of stratospheric growth, the core crew enticed us back into their Jackson Hole family, to generate the words, evolve the voice, define their personas and focus our skills on product positioning for the technical, casual apparel brand. At the heart of Stio’s DTC commerce and customer acquisition effort is their mountain-inspired catalog, which reaches a seasonal circulation of 6.7 million.
We started by crafting all product copy, headlines and product-specific campaign arcs for the entire 2019 season—while simultaneously completing a parallel track persona project. We also stepped in for creative review and guidance on catalog layouts, themes and technical positioning for both their S19 and F19 lines resulting in a significant uptick in sales and identity—proven out by a stellar seasonal growth rate of 46 percent in revenue to 23M. Our content formed the foundation for PDP copy, email campaigns and product-focused social posts that added to the overall success and growth of the thriving brand. As a final seasonal flourish we worked with Brand Director Liz Barrett to put thoughts to words for the book intros that formed the powerful seasonal story arc.
