When the pandemic hit, it seemed just wrong for a brand such as Walls to remain purely transactional. So Voicebox West brainstormed and drove a new social messaging strategy with a tone of respect and appreciation for the essential workers that were keeping our economy functioning. The beauty of the shift was that it aligned with the hard-work ethic of the brand and struck exactly the right tone for the times. Voicebox West worked with Backbone Media to pair up the idea and the storytelling with a gift card giveaway and execute a month of posts—in an effort that was widely acclaimed both by the brand’s followers and the leadership of the VF-owned brands.
When the pandemic hit, it seemed just wrong for a brand such as Walls to remain purely transactional. So Voicebox West brainstormed and drove a new social messaging strategy with a tone of respect and appreciation for the essential workers that were keeping our economy functioning. The beauty of the shift was that it aligned with the hard-work ethic of the brand and struck exactly the right tone for the times. Voicebox West worked with Backbone Media to pair up the idea and the storytelling with a gift card giveaway and execute a month of posts—in an effort that was widely acclaimed both by the brand’s followers and the leadership of the VF-owned brands.
When the pandemic hit, it seemed just wrong for a brand such as Walls to remain purely transactional. So Voicebox West brainstormed and drove a new social messaging strategy with a tone of respect and appreciation for the essential workers that were keeping our economy functioning. The beauty of the shift was that it aligned with the hard-work ethic of the brand and struck exactly the right tone for the times. Voicebox West worked with Backbone Media to pair up the idea and the storytelling with a gift card giveaway and execute a month of posts—in an effort that was widely acclaimed both by the brand’s followers and the leadership of the VF-owned brands.
