CMH
  • Blog Storytelling

    Brand Storytelling
    Content Development
    SEO Writing

    As part of our year-long immersion into the CMH Summer program, we created eight long form blog articles that deepened the brand story of their unique offerings. Through extensive brand story research with people within the CMH universe—that involved more than 15 interviews—we developed eight feature articles that ranged topically from craft cocktails, regional wine selection and scenic mountain drives to in-depth interviews with featured chefs, professional photographers and ACMG mountain guides. We developed gear room articles and identified photo galleries, as well as spotlighting the unique character of each summer lodge.

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