Crystal Mountain
  • W20 Email Program

    Copy
    Voice

    After a succession of rebranding, messaging and voice development projects for Crystal Mountain, our shop copy was harvested for a succession of pre- and early season emails for the Seattle ski area. Whether promoting the president’s message on the 2020 season or selling interest in local season passes or freeride program sign-ups, the words translated well to the email program format. In a year of upheaval and uncertainty, these words helped establish a consistent tone for the brand in line with the Feel Different Here campaign we developed for them in 2019.

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