Forum/Special Blend/Foursquare
  • Foursquare Catalogs

    Consumer/Dealer Catalogs
    2007 to 2010
    11,519 Words

    Working to create distinct voices for the three Program brands after their purchase by Burton, I crafted all channel copy–including product, tagline and tech blocks as well as the seasonal company intro–for four Foursquare seasons. Through catalog and web text, my words created a refined vibe and true voice infused with a misty resonance of the longstanding brand that emphasized the detail and originality of the premium outerwear line.

    Link to '08 Book
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