In 2014, I orchestrated and creative directed a brand shoot in Joshua Tree with professional climbers Mason Earle, Ben Ditto and Katie Lambert—as well as photographer Gabe Rogel, videographer Owen Bissel and a support crew of five—via the mobile command center of the Eddie Bauer Airstream.
The shoot supplied the Eddie Bauer brand for an entire season of active omni-channel images as well as creating an entire social content campaign and generating an Inside Lines YouTube video series that generated 40K views.