One of the most powerful outputs of our Natural Perspectives campaign for Stio was a defining brand video that pulled the strongest quotes from our narrative interviews with four of their most influential employees. To enable this work, we helped identify the subjects of the campaign, then conducted deeply researched audio interviews with the subjects, collaborated on a shoot plan, pulled out the strongest quotes and threads that supported the overall thematic of the campaign and advised on the edit concept—resulting in a brand video with more than 120K views.
The video element was promoted through four specific stories—friendly profiles and companion blog posts we authored—for their art director, designer, materials manager and product team director, that resonated from their words and passion for what they do and where they live. This personal element, framing the brand through the people who make it what it is, all served to deepen the meaning and connection of Stio’s logo, identity and ethic with its customers. They spoke to design, sustainability, outdoor access and natural inspiration—providing depth and story around the completely foundational and incredibly successful campaign for the brand.
