While the whole world shifted in spring of 2020, the outdoor world became a place of solace and escape for more and more people. In the midst of a challenging business climate and complicated supply chain logistics Stio ramped up their catalog marketing effort and redirected on the fly to match message to merchandising at warp speed. Once again, Voicebox set the voice and tone for the seasonal catalog effort, providing all PDP copy, reviewing layouts and headlines, generating sidebar story copy and penning the 2-3 intros during a season that saw an unexpected but dramatic rise in sales for the brand.
