Stio
  • Winter 20 Catalogs

    Creative
    Strategy
    Copy

    For the fourth season, Voicebox continued to shepherd the Stio brand voice, generating all product copy, product sidebars and headlines in a culturally relevant voice for the mountain town brand. In addition to developing product blocks for book and ecommerce usage, we also worked more closely with the internal creative and marketing teams to emphasize key seasonal stories such as recycled fleece content, an expanded flannel program and the massively successful launch of their extensive GORE-TEX® ski collection. As an expansion for the winter books our words set the seasonal tone for both the ski collection launch and the holiday timeframe with powerful 2/3 book introductions that captured the community tone and feel for the season.

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