Creative
Strategy
Copy
For the fourth season, Voicebox continued to shepherd the Stio brand voice, generating all product copy, product sidebars and headlines in a culturally relevant voice for the mountain town brand. In addition to developing product blocks for book and ecommerce usage, we also worked more closely with the internal creative and marketing teams to emphasize key seasonal stories such as recycled fleece content, an expanded flannel program and the massively successful launch of their extensive GORE-TEX® ski collection. As an expansion for the winter books our words set the seasonal tone for both the ski collection launch and the holiday timeframe with powerful 2/3 book introductions that captured the community tone and feel for the season.
For decades the Tetons have been a proving ground for skiers and riders. From the first descent of the Grand and the very first tram to the sidecountry revolution, our range has been home to visionaries at the forefront. In Jackson, our local heroes sparked change in the sport by the style they forged and the lines they left behind. The rugged terrain and bold vertical that inspired them is what drew all of us — including our founder — to these legendary mountains, famous for powerful storms, aesthetic lines and wild ski culture.
This hometown heritage is why, at Stio, we’re skiers at heart. On deep days you will find us in the mountains, not only putting our own gear to the test, but also witnessing evolution at every turn. So it was only natural for us to take up the challenge of building a pinnacle big mountain collection by harnessing the technical performance of the best GORE-TEX fabrics. What we have created is a tight line not only equipped to thrive in the extreme environment of the Tetons, but one that also honors our roots by executing a vision with bold style. The result is freethinking big mountain gear to inspire your own big days and dreamy lines.
Designed for How You Ride
From big mountain lines to sidecountry tours to resort trips and pow days, we’ve got you covered with a range of premium styles that are designed for how you ride. Visit Stio.com/Winter2020 to experience the full range of our newest ski styles.
Whether on extended hut trips or just a daybreak-to-last-light tour, our Raymer Kit praised for its lightweight, packable protection and impressive breathability delivers for as much vertical as your legs and lungs can take when seeking, earning and dropping bold backcountry lines.
The original Eddy is a local legend. So it was natural that we’d build one for ski hills, slush cups and corn touring. Conflux+™ — a nylon/poly blend with slight stretch — wicks sweat, flexes liberally and cuts the wind. A UPF 50+ rating protects skin even on the volcano circuit. Western flap pockets and easy-rolling cuffs feel at home on the tailgate or at the ski bar.
technical gear tuned for alpine athletes
Winter weather is no reason to stop training. Trail running, fat biking, Nordic skiing, maybe even biathlon — the cold season is just a reason to switch up the activity or the venue. For those cold but highly
aerobic sessions, our athletic styles feature warmth and wicking with breathable, technical fabrics tuned for single digit to subzero conditions.
Your Guide to Seasonal Layering
Organic cotton is better for the environment. Why? It uses significantly less water and energy to produce while also proving better for the soil. Free from hazardous pesticides, toxic fertilizers and GMOs, it is also better for the health of local farmers and their communities.
Wyoming winters are cold, but the only way to see the light is to head outside when the sun shines with a warm layering strategy. Our feminine styles ensure comfort even when the daily destination is just errands in town, a river stroll or visiting the somewhat nearby neighbors.
We obsess over the fabrics, materials and construction that make up our products, and our use of responsibly sourced HyperDry™ water-repellant goose down is a manifestation of that obsession. It’s certified as coming from a transparent, audited supply chain, with an emphasis on the humane treatment of birds. You can be assured we’ve built our pieces with only the best.