As part of the GORE-TEX® ski collection launch, Stio adapted the Art of the Line positioning and messaging our shop developed and translated it to a category launch video. The video continued to broadcast the revolutionary nature of their entry into a category that—as a brand based in the mecca of big mountain ski and snowboard culture—made complete sense. Drawing from our Art of the Line big mountain positioning and product detail copy developed with the talented product and marketing teams—these elements fed the overall tone of the brand intro videos.
