When legendary climbing photographer Jeremiah Watt headed for City of Rocks with Erik Leidecker, David Morton and their respective families for The City, I created the expedition content plan and creative directed the shoot remotely. Working with the producer and team manager, I developed a story, provided then product integration and directed internal pre-pro calls leading up to a shoot that resulted in cover shots, content campaigns, multiple blog stories and a plethora of authentic family climbing images for the brand that were utilized in store, ecom, catalog and brand creative mediums for multiple seasons.
