With 40 years of pioneering fly rod designs, Sage’s history is dripping with culture-defining innovations. To support the launch of their new R8 rod, their latest revolution in graphite technology, our team dove deep into that rich history, creating the storytelling arc for a large-scale social campaign. We tied Sage’s key innovations to milestones in fly-fishing culture, framing up how Sage’s iterations in graphite technology allowed for evolutions in the prevailing style of fishing. Sage Community Manager Alex Blouin and Art Director John Ide turned that creative thinking into a historical social campaign paired with images from classic Sage catalogs. Together, the visuals and copy reinforced Sage’s leadership in pivotal fly fishing technology, further supporting their credibility in the market and our messaging around the R8 launch.
