Content Planning
Legal Negotiation
Social Media
Campaign Development
Ben Stookesberry and Chris Korbulic have more than 100 first descents around the globe to their credit, but the first descent mission they pulled off in an extremely remote region of Papua New Guinea was one of the most impressive of their career. I developed and directed the content planning for this expedition, coordinating with Red Bull Media House, our production department, our team manager and our legal arm at Eddie Bauer. The result was an extensive content campaign, complete with embargoed images, heli footage and a campaign leading up to the launch of the film.
View the Content PlanBen Stookesbery and Chris Korbulic represent the essence of adventure.
Their most recent first descent of the Beriman Gorge in Papua New Guinea
is an order of magnitude greater than any objective they had ever
tackled. The 13-day, 13-gorge first descent that could only be partially
scouted by air placed them in harm’s way in the middle of one of the
world’s most remote jungles.