Arc’teryx
  • AC2 Pack Book

    Product Launch Book
    Summer 2005
    3,505 Words

    Building on widespread acclaim for the Innovation Handbook, Arc'Teryx revisited the successful template for the launch of their line of AC2 waterproof packs. For this project, I interviewed the pack designers and creative director, then drew on that insight to write all the elements from the intro to the tech breakdowns, highlighting another big launch for the Vancouver company.

    Link to full book
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