Arc’teryx
  • Winter 2005 Catalog

    Seasonal Catalog
    WInter 2005
    107 pages, 10,522 words

    For four years, my words provided the voice for the clean, elegant Arc'teryx catalogs and dense dealer workbooks. Dialing in a technical yet controversial voice for the Canadian brand, my work communicated the evolutionary nature of their products to an outdoor audience. Adapted for all channels, the language spoke for the brand for nearly a decade on hangtags, store signs, ads and web PDP's.

    Link to full book
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