First Ascent

  • Brand Voice Development

    January 2011 to September 2012
    100+PDPs, 5 Outfitter Books, 100+ Hangtags, 10+ Ads, 2 Lookbooks
    Web, Bios, Catalog, Associate Guide, 40+ Emails, Naming, 30+ Store Signs, 35 Blogs

    In two full seasons writing all FA copy for all channels–from hangtags, PDP descriptions, store signs and website landing pages to the First Ascent Outfitter Books, Facebook page, Born Out There blog and national First Ascent ad campaigns–my work established a new technical, credible and authentically active voice for the Guide-Built brand.

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