First Ascent
  • Co-op Campaigns

    Spring 2012
    4 Catalog Spreads/1 Microsite
    Outfitter, Microsite, Ecom Channels

    Originally brainstormed with the First Ascent PLM as a solution to fund a photography budget for our Outfitter Books, the co-op campaigns evolved into spreads, special co-branded websites and extensive technology descriptions that I generated about premium fabrics such as Cordura®, Cocona®, Primoloft® and British Millerain®.

    Link to Campaign
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