Stanley
  • Packaging

    Packaging/Hangtag Copy
    2009 to 2010
    Four lines, 50+ products

    In addition to creating a hierarchy and voice for Stanley's sub-brands, my work on the packaging projects translated the product benefits with a modern and masculine tone. Landing in retail outlets from bike shops and hardware stores to REI and Target, the straightforward but characteristic packaging copy hit the mark so well it remains virtually unchanged four years later.

    Link to Packaging
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