Stanley
  • Web Copy

    Website Rewrite
    Fall 2009
    7,431 Words

    The voice I created for Stanley's brands carried over to the website redesign through the individual product detail descriptions. Integrating cultural language, specific usage and a masculine tone, the product descriptions amplified the direct sales presentation on the website with any of the description still living on in the unedited form five years later.

    Link to Web Grab
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