Crystal Mountain
  • Commons Social Arc

    Creative Direction
    Campaign Development
    Art Direction
    Photo Editing
    Copywriting
    Design

    When Crystal’s announcement of the Mountain Commons lodge was overshadowed by a negative reaction to pass price increases, we helped run triage, developing a social campaign aimed at quickly pivoting back to a positive story: The many benefits of their new Mountain Commons lodge and the uplift it offered members of their community seeking to escape the urban flatlands for a mountain paradise. As a shop team of three, we crafted social media stories, weaving together a narrative around the transportive feeling of the mountains and what the lodge represents emotionally for Crystal’s community. Voicebox Art Director Erica Kutz, who has a long history with the Crystal community, designed beautiful visuals that reflected the Mountain Commons artwork we’d commissioned from talented local muralist Gretchen Leggitt of sweeping Pacific Northwest mountainscapes. We delivered a fully crafted and polished social campaign, and provided guidance to the Crystal communications team on roadmapping the rollout of this inspiring and strategic content.

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