An increasing danger on outdoor jobsites is overexposure leading to long-term skin damage. Yet most work wear is not designed for solar protection. Walls tackled this challenge by developing an entire collection of UPF-rated work wear for tradesmen exposed to scorching sun on hot job sites. Walls worked with our shop at every stage from the initial naming and technology copy development to hangtags and B2B dealer books. After a wildly successful roll-out and sell-in, we tackled phase two by integrating the new messaging into PDP descriptions and feature/benefit language for DTC ecommerce and Amazon product blocks in advance of the spring ship dates.
