HydraPak
  • Gear Guide Campaign

    National Ad Campaign
    Trade Show Integration
    OE Partner Integration

    Over the past decade HydraPak has quietly become an OE powerhouse, supplying technically innovative reservoirs and soft bottles to brands such as Osprey, Salomon, Dakine, Nathan, and The North Face. As part of my work as creative and business director on the account, the client approached my team to both elevate their own brand—with its own technical and diverse product lineup—as well as highlight some of their long-lasting and innovative partnerships with other leading brands in the outdoor space. In addition to crafting them a new brand statement and retooling their website brand pages to incorporate compelling imagery and storytelling elements, HydraPak asked the crew to develop a trade-focused print ad campaign to run during the summer Outdoor Retailer show.

    Eschewing a traditional product shot and headline strategy, my creative concept utilized the familiar format of a magazine gear review to tell the story of how innovation in the hydration category is often overlooked and—especially in the case of HydraPak’s upcoming Spring 2019 lineup of performance products—deserves deeper consideration. Additionally, the ad format allowed for seamless integration of OE partner product and the ability to touch on the story of how the relationship HydraPak has with those partners has allowed for paradigm-shifting innovations in various outdoor sports. My talented crew—including copywriter Jamey Voss, producer Chelsea Sweetin and art director Joe Erfle—orchestrated all logistics on ad production—from a photo shoot at Earl Harper Studios in Seattle to final file delivery for publication—on a tight schedule so HydraPak could come to summer Outdoor Retailer with strong presence in line with their retooled brand image and direction.

    Web Site Redesign
  • Gear Guide Campaign

    National Ad Campaign
    Trade Show Integration
    OE Partner Integration

    Over the past decade HydraPak has quietly become an OE powerhouse, supplying technically innovative reservoirs and soft bottles to brands such as Osprey, Salomon, Dakine, Nathan, and The North Face. As part of my work as creative and business director on the account, the client approached my team to both elevate their own brand—with its own technical and diverse product lineup—as well as highlight some of their long-lasting and innovative partnerships with other leading brands in the outdoor space. In addition to crafting them a new brand statement and retooling their website brand pages to incorporate compelling imagery and storytelling elements, HydraPak asked us to develop a trade-focused print ad campaign to run during the summer Outdoor Retailer show.

    Eschewing a traditional product shot and headline strategy, my creative concept utilized the familiar format of a magazine gear review to tell the story of how innovation in the hydration category is often overlooked and—especially in the case of HydraPak’s upcoming Spring 2019 lineup of performance products—deserves deeper consideration. Additionally, the ad format allowed for seamless integration of OE partner product and the ability to touch on the story of how the relationship HydraPak has with those partners has allowed for paradigm-shifting innovations in various outdoor sports. My talented crew—including copywriter Jamey Voss, producer Chelsea Sweetin and art director Joe Erfle—orchestrated all logistics on ad production—from a photo shoot at Earl Harper Studios in Seattle to final file delivery for publication—on a tight schedule so HydraPak could come to summer Outdoor Retailer with strong presence in line with their retooled brand image and direction.

    Web Site Redesign
  • Gear Guide Campaign

    National Ad Campaign
    Trade Show Integration
    OE Partner Integration

    Over the past decade HydraPak has quietly become an OE powerhouse, supplying technically innovative reservoirs and soft bottles to brands such as Osprey, Salomon, Dakine, Nathan, and The North Face. As part of my work as creative and business director on the account, the client approached my team to both elevate their own brand—with its own technical and diverse product lineup—as well as highlight some of their long-lasting and innovative partnerships with other leading brands in the outdoor space. In addition to crafting them a new brand statement and retooling their website brand pages to incorporate compelling imagery and storytelling elements, HydraPak asked us to develop a trade-focused print ad campaign to run during the summer Outdoor Retailer show.

    Eschewing a traditional product shot and headline strategy, my creative concept utilized the familiar format of a magazine gear review to tell the story of how innovation in the hydration category is often overlooked and—especially in the case of HydraPak’s upcoming Spring 2019 lineup of performance products—deserves deeper consideration. Additionally, the ad format allowed for seamless integration of OE partner product and the ability to touch on the story of how the relationship HydraPak has with those partners has allowed for paradigm-shifting innovations in various outdoor sports. My talented crew—including copywriter Jamey Voss, producer Chelsea Sweetin and art director Joe Erfle—orchestrated all logistics on ad production—from a photo shoot at Earl Harper Studios in Seattle to final file delivery for publication—on a tight schedule so HydraPak could come to summer Outdoor Retailer with strong presence in line with their retooled brand image and direction.

    Web Site Redesign
  • Gear Guide Campaign

    National Ad Campaign
    Trade Show Integration
    OE Partner Integration

    Over the past decade HydraPak has quietly become an OE powerhouse, supplying technically innovative reservoirs and soft bottles to brands such as Osprey, Salomon, Dakine, Nathan, and The North Face. As part of my work as creative and business director on the account, the client approached my team to both elevate their own brand—with its own technical and diverse product lineup—as well as highlight some of their long-lasting and innovative partnerships with other leading brands in the outdoor space. In addition to crafting them a new brand statement and retooling their website brand pages to incorporate compelling imagery and storytelling elements, HydraPak asked us to develop a trade-focused print ad campaign to run during the summer Outdoor Retailer show.

    Eschewing a traditional product shot and headline strategy, my creative concept utilized the familiar format of a magazine gear review to tell the story of how innovation in the hydration category is often overlooked and—especially in the case of HydraPak’s upcoming Spring 2019 lineup of performance products—deserves deeper consideration. Additionally, the ad format allowed for seamless integration of OE partner product and the ability to touch on the story of how the relationship HydraPak has with those partners has allowed for paradigm-shifting innovations in various outdoor sports. My talented crew—including copywriter Jamey Voss, producer Chelsea Sweetin and art director Joe Erfle—orchestrated all logistics on ad production—from a photo shoot at Earl Harper Studios in Seattle to final file delivery for publication—on a tight schedule so HydraPak could come to summer Outdoor Retailer with strong presence in line with their retooled brand image and direction.

    Web Site Redesign
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