CMH
  • SEO Travel Guides

    Website Content
    SEO Writing
    Brand Storytelling

    CMH is the world leader in heli-skiing. As part of our ongoing relationship with CMH, our shop was tasked with building long-form SEO ecommerce content that both increased the SEO rank of their area pages yet also provided a reader service tool of differentiating 12 different offerings through a creative expression of each area’s deeply ingrained character. We conducted an extensive research project, identifying differentiating aspects of terrain, culture and lodge life—brainstormed a travel guide framework then crafted them up into compelling long form pieces that hit SEO target words. The result was 8,000 words of high-ranking, highly engaging content that both served a purpose and sold more trips to paradise.

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