DMOS
  • Q4 Digital Campaign

    Digital Strategy
    Creative Direction
    Art Direction
    Copywriting
    Ideation

    While DMOS is one of our shop’s smaller clients their long-term vision is a big one. After a year of significant turbulence that included both a headquarters move, a supply chain recalibration, two new websites and significant sales growth, they once again enlisted Voicebox to create a powerful and effective Q4 campaign. With a deep working knowledge of their ecommerce operation, strategy and brand identity, we worked to tease out and identify their strategic and sales goals while aligning expectations with the situation as we collaborated with and guided their digital agencies and internal team to keep the project and process on the rails.

    In collaboration with Voicebox art director Erica Kutz, our team created an entire creative framework that captured the intention of the sales strategy but executed it in an impactful on-brand way. We orchestrated campaign project management through the client’s internal systems while harvesting existing creative assets—as well as directing supplemental video and still shoots—to deliver powerful creative on time that fed both the digital campaign and the owned channels. As a result of the campaign the brand saw a 20% YOY increase in sales and a successful Q4 campaign.

    DMOS Q4 Digital Campaign
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