In late 2016, Hydro Flask tasked my creative and account team with orchestrating a cohesive, sophisticated, and effective direct-to-consumer email program for their high-growth brand. The crew harnessed an acute awareness of brand strategy and powerful creative to develop a precise, fully-managed program that increased revenue and brought customers deeper into the Hydro Flask Brand universe. We also launched a series-based welcome program for the brand that created post-purchase, pro series, lapsed customer and brand content cadences with consistent creative themes.
A true collaboration with the Hydro Flask ecommerce and editorial teams, our integrated digital, creative, and development efforts elevated the brand’s email program while focusing on both product—such as the My Hydro customization program, the 2016 holiday campaign, and the launch of their Tumbler—and brand-first content campaigns, as well as their high-profile partnership with the World Surf League. The result was an impressive 30%-plus open rate and a measurable high-growth result for the email program.
In late 2016, Hydro Flask tasked my creative and account team with orchestrating a cohesive, sophisticated, and effective direct-to-consumer email program for their high-growth brand. The crew harnessed an acute awareness of brand strategy and powerful creative to develop a precise, fully-managed program that increased revenue and brought customers deeper into the Hydro Flask Brand universe. We also launched a series-based welcome program for the brand that created post-purchase, pro series, lapsed customer and brand content cadences with consistent creative themes.
A true collaboration with the Hydro Flask ecommerce and editorial teams, our integrated digital, creative, and development efforts elevated the brand’s email program while focusing on both product—such as the My Hydro customization program, the 2016 holiday campaign, and the launch of their Tumbler—and brand-first content campaigns, as well as their high-profile partnership with the World Surf League. The result was an impressive 30%-plus open rate and a measurable high-growth result for the email program.
