As Hydro Flask looked to expand into the branded content realm in a very authentic and credible way, they tapped my creative team to develop a strategy and create engaging content that spoke to its devoted audience. The first iteration was a Mindshift Mantra campaign that fused beautiful ambassador photography and powerful truths with a perspective that resonated from the heart of the brand—encouraging its biggest fans to take a moment to pause, notice and appreciate the small instances of inspiration in our everyday worlds.
Interjecting originality and positivity into a sea of overwhelming social messages, the campaign focused on a social-first, mobile-first approach that guided users through an online quiz to create their own sharable Hydro Flask-style mantra. The response was overwhelmingly positive, with more than 90 percent of online users completing the quiz and the mantras populating both brand and fan feeds in the social universe.
As Hydro Flask looked to expand into the branded content realm in a very authentic and credible way, they tapped my creative team to develop a strategy and create engaging content that spoke to its devoted audience. The first iteration was a Mindshift Mantra campaign that fused beautiful ambassador photography and powerful truths with a perspective that resonated from the heart of the brand—encouraging its biggest fans to take a moment to pause, notice and appreciate the small instances of inspiration in our everyday worlds.
Interjecting originality and positivity into a sea of overwhelming social messages, the campaign focused on a social-first, mobile-first approach that guided users through an online quiz to create their own sharable Hydro Flask-style mantra. The response was overwhelmingly positive, with more than 90 percent of online users completing the quiz and the mantras populating both brand and fan feeds in the social universe.
As Hydro Flask looked to expand into the branded content realm in a very authentic and credible way, they tapped my creative team to develop a strategy and create engaging content that spoke to its devoted audience. The first iteration was a Mindshift Mantra campaign that fused beautiful ambassador photography and powerful truths with a perspective that resonated from the heart of the brand—encouraging its biggest fans to take a moment to pause, notice and appreciate the small instances of inspiration in our everyday worlds.
Interjecting originality and positivity into a sea of overwhelming social messages, the campaign focused on a social-first, mobile-first approach that guided users through an online quiz to create their own sharable Hydro Flask-style mantra. The response was overwhelmingly positive, with more than 90 percent of online users completing the quiz and the mantras populating both brand and fan feeds in the social universe.
As Hydro Flask looked to expand into the branded content realm in a very authentic and credible way, they tapped my creative team to develop a strategy and create engaging content that spoke to its devoted audience. The first iteration was a Mindshift Mantra campaign that fused beautiful ambassador photography and powerful truths with a perspective that resonated from the heart of the brand—encouraging its biggest fans to take a moment to pause, notice and appreciate the small instances of inspiration in our everyday worlds.
Interjecting originality and positivity into a sea of overwhelming social messages, the campaign focused on a social-first, mobile-first approach that guided users through an online quiz to create their own sharable Hydro Flask-style mantra. The response was overwhelmingly positive, with more than 90 percent of online users completing the quiz and the mantras populating both brand and fan feeds in the social universe.
