As Creative Director on the HydroFlask account in 2017, my team orchestrated the seasonal brand shoot of still and video from location scouting and casting oversight to all the pre-production executional elements. Working with photographer Ty Milford, my team—including talented Art Director Monica Gussow and Producer Chelsea Sweetin—orchestrated a highly successful road-trip-themed weeklong brand shoot in California's Point Reyes National Seashore.
After the shoot we tackled an extensive photo edit to ensure the images were authentically on-brand and in-line with the evolving agency platform strategy. The selected images added a less commercial, more lifestyle-focused element to the brand photography that pushed Hydro Flask beyond their normal creative comfort zone. Utilized in everything from trade show booths and web site landing pages to individual product page photography, the shoot provided a season's worth of inspiring imagery as well as an intro video for the brand's soft cooler launch.
As Creative Director on the HydroFlask account in 2017, my team orchestrated the seasonal brand shoot of still and video from location scouting and casting oversight to all the pre-production executional elements. Working with photographer Ty Milford, my team—including talented Art Director Monica Gussow and Producer Chelsea Sweetin—orchestrated a highly successful road-trip-themed weeklong brand shoot in California's Point Reyes National Seashore.
After the shoot we tackled an extensive photo edit to ensure the images were authentically on-brand and in-line with the evolving agency platform strategy. The selected images added a less commercial, more lifestyle-focused element to the brand photography that pushed Hydro Flask beyond their normal creative comfort zone. Utilized in everything from trade show booths and web site landing pages to individual product page photography, the shoot provided a season's worth of inspiring imagery as well as an intro video for the brand's soft cooler launch.
As Creative Director on the HydroFlask account in 2017, my team orchestrated the seasonal brand shoot of still and video from location scouting and casting oversight to all the pre-production executional elements. Working with photographer Ty Milford, my team—including talented Art Director Monica Gussow and Producer Chelsea Sweetin—orchestrated a highly successful road-trip-themed weeklong brand shoot in California's Point Reyes National Seashore.
After the shoot we tackled an extensive photo edit to ensure the images were authentically on-brand and in-line with the evolving agency platform strategy. The selected images added a less commercial, more lifestyle-focused element to the brand photography that pushed Hydro Flask beyond their normal creative comfort zone. Utilized in everything from trade show booths and web site landing pages to individual product page photography, the shoot provided a season's worth of inspiring imagery as well as an intro video for the brand's soft cooler launch.
As Creative Director on the HydroFlask account in 2017, my team orchestrated the seasonal brand shoot of still and video from location scouting and casting oversight to all the pre-production executional elements. Working with photographer Ty Milford, my team—including talented Art Director Monica Gussow and Producer Chelsea Sweetin—orchestrated a highly successful road-trip-themed weeklong brand shoot in California's Point Reyes National Seashore.
After the shoot we tackled an extensive photo edit to ensure the images were authentically on-brand and in-line with the evolving agency platform strategy. The selected images added a less commercial, more lifestyle-focused element to the brand photography that pushed Hydro Flask beyond their normal creative comfort zone. Utilized in everything from trade show booths and web site landing pages to individual product page photography, the shoot provided a season's worth of inspiring imagery as well as an intro video for the brand's soft cooler launch.
As Creative Director on the HydroFlask account in 2017, my team orchestrated the seasonal brand shoot of still and video from location scouting and casting oversight to all the pre-production executional elements. Working with photographer Ty Milford, my team—including talented Art Director Monica Gussow and Producer Chelsea Sweetin—orchestrated a highly successful road-trip-themed weeklong brand shoot in California's Point Reyes National Seashore.
After the shoot we tackled an extensive photo edit to ensure the images were authentically on-brand and in-line with the evolving agency platform strategy. The selected images added a less commercial, more lifestyle-focused element to the brand photography that pushed Hydro Flask beyond their normal creative comfort zone. Utilized in everything from trade show booths and web site landing pages to individual product page photography, the shoot provided a season's worth of inspiring imagery as well as an intro video for the brand's soft cooler launch.
As Creative Director on the HydroFlask account in 2017, my team orchestrated the seasonal brand shoot of still and video from location scouting and casting oversight to all the pre-production executional elements. Working with photographer Ty Milford, my team—including talented Art Director Monica Gussow and Producer Chelsea Sweetin—orchestrated a highly successful road-trip-themed weeklong brand shoot in California's Point Reyes National Seashore.
After the shoot we tackled an extensive photo edit to ensure the images were authentically on-brand and in-line with the evolving agency platform strategy. The selected images added a less commercial, more lifestyle-focused element to the brand photography that pushed Hydro Flask beyond their normal creative comfort zone. Utilized in everything from trade show booths and web site landing pages to individual product page photography, the shoot provided a season's worth of inspiring imagery as well as an intro video for the brand's soft cooler launch.
