As business director on the Hydro Flask account for two years, I oversaw the account and project management aspects of web development and Magento platform support agreements. From negotiating support agreement retainers to internal resource allocation, my role supported a high-functioning team that excelled in a high-growth, high-pressure environment.
With a talented team of three on the development side—including super-star project manager Alexis Oltman—our work helped drive Hydro Flask through a period of dramatic multi-million dollar growth in the D2C channel, hitting a high point of 1M in sales for one week during the Holiday ’18 timeframe. Project highlights included the launch of My Hydro, a transformational UX project, content hub integration, email program management and weekly site updates to align with internal creative campaigns and D2C sales priorities.
