As part of the CMH summer digital creative & strategy engagement, our creative team adapted the Uplifted campaign concept for social video. In collaboration with Level 1 Productions and CMH’s interior content editor, we shaped and honed an edit narrative, provided creative direction and supported the edit process with titling to ultimately shape existing footage from a pre-campaign shoot into an aligned messaging and creative deliverable. The resulting social videos delivered on our engagement objective, tallying more the 1.2 million views and netting a 3.48% click through rate for the duration of the campaign.
