Few companies have set a higher standard for sustainability than Burton. Early on in my connection with the brand, I was honored to craft some of the first sustainability messaging around their manufacturing process.
In addition to product descriptions and naming projects, I also tackled crafting the technical fabric and features copy for Burton on multiple occasions from 2010 to 2014.
One of the most unique naming projects I was tasked with while working with Burton was generating a name for their festival. While many creative suggestions made the final consideration list, the Burton Mountain Festival was the winner.